The MamaRoo recently has been making some headlines. With it’s innovative design and bright colors, it’s no wonder why the MamaRoo is favored by many moms. When you read this press release, you’ll see that 4Moms had quite a busy summer. They launched 2 products this summer that were a huge success.
4moms is pleased to announce that the launches of its two newest products, the Cleanwater Collection and themamaRoo plush, have both been resounding successes. The Cleanwater Collection debuted on June 15, and the mamaRoo plush hit stores nationwide on July 15.
The Cleanwater Collection is a complete bathing solution for infants from birth through their toddler years. Each Collection includes one Cleanwater Infant Tub, one Digital Spout Cover, and one bath sponge. The mamaRoo plushis 4moms’ popular mamaRoo infant seat in a new, softer fabric, available in patterns for the first time. Both products received grand sendoffs with 30-day pre-launch giveaways, a tradition begun with 4moms’ original mamaRoo last March. Giveaway entries for the Cleanwater Collection numbered well into the thousands, while entries for the mamaRoo plush reached tens of thousands.
“Consumers and retailers have been extremely excited to get both of these products,” says Patrick Brady, Director of Sales for 4moms. “Several of our best stores sold out of Cleanwater Collections within the first week of the launch, and due to demand, two SKUs of the mamaRoo plush are already backordered. We’ve ramped up production and are looking forward to getting both products to more customers.”
The MamaRoo Bouncer is the ultimate bouncer for developing the geek in your new baby. Begone, days of bouncers that only bounce! The MamaRoo’s seat moves up and down and side to side, just like a real Mama! Programmed into the seat are five movement modes: car ride, kangaroo, tree swing, rock-a-bye, and ocean. The seat can recline for napping or be more upright for play. The LCD display makes operating your MamaRoo a breeze.
Three plush balls in the mobile are decorated in the style of Van Gogh, Monet, and Seurat to engage the wee creative brain. Here’s where MamaRoo’s attention to detail blew us away. The balls are black and white on one side and color on the other. Why? Because that’s what’s best for baby’s brain! Newly-forged neurons love the high contrast of black and white. As baby gets older, flip the balls to the color side and it’s a whole new world of visual stimulation. The toy bar pivots for easy access for insertion and removal of baby.
The MamaRoo comes with built-in nature sounds for baby soothing, but you can hook your mp3 player to your MamaRoo if your baby prefers to rock out to L. Hadron and the Colliders. You know that day when your baby insists on you singing the same song over and over OR ELSE? Save your vocal cords! Set the mp3 player to repeat the tune and do your best Milli Vanilli impression. The magic of the MamaRoo makes for happy babies and content baby mamas and daddies.