Britax is popular among several celebrities including Jodie Sweeton, James Van Der Beek, Joey Lawrence and several more. Britax has also announced that starting April 2, parents can receive a free car seat when they buy one designated BRITAX or BOB item from each of five baby gear categories on the BRITAX New Parent Checklist. Proof of purchase is required. Categories include: strollers, car seats, baby carriers, large accessories and small accessories. The full checklist is available online and in the BRITAX Registry Rewards brochure at participating retailers.