This September, Olivia Belle, our favorite mini muse will launch, a limited edition collection of fashionable, covetable clothes for girls. OB Off Duty reflects the style of a five-year-old girl from NYC who packs lots of personality and charm in everything she wears.

If you are a fan of streetwear, you will flip for OB Off Duty’s new ecommerce website with an intuitive design, to make it easy to shop the styles you crave. OB Off Duty offers hand selected items for girls ages 1-7
years old, encouraging little girls to dress as cool as their Mom. The ambition is to take street style looks and make them accessible to all.

The founder, Jennifer Ward worked in fashion for over twenty years in the fashion capital of the world. Living in NYC, she was inspired every day by those that walk the streets. But shopping for children’s fashion proved to be a bit more difficult “The struggle was real, styles seemed very babyish with cartoons and characters. My goal for the site was to curate looks of key trends and the latest essentials. Every child is so unique and OB Off Duty offers clothing that will stand out to allow her to shine a little more. ” explains Ward.

OB Off Duty’s fall collection is full of fashion-forward street style pieces, which parents, as well as their kids, will love. The collection includes studded faux leather jackets, patent leather minis, velvet pleated skirts, faux fur coats and feather skirts just to call out our favorites. Balancing trendy styles with affordability was key, prices range from $24 for an animal print bodysuit to $48 for chic over the knee boots.

The collection is made to be versatile so the pieces can be mixed and matched and worn throughout the season and beyond. Styles are updates of well-loved classics, giving them a contemporary twist. The latest collection showcases the most popular trends and dramatic pieces to create her individual style. The trends and themes of the season will
come to life as toddlers walk the street in style. Dress up has never been this fun!


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